Privacy Policy

1. Introduction

Welcome to Pretty You (“we,” “our,” or “us”). Pretty You is an online makeup and beauty retailer based in Egypt. We are deeply committed to safeguarding the privacy and security of our customers’ personal data.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, register an account, browse our product collections, or place an order for delivery across Egypt.

2. Information We Collect

To provide a seamless shopping experience and deliver your favorite beauty products straight to your doorstep, we collect personal information that you provide to us directly:

• Customer Name: Your full name for order identification, account creation, and delivery label generation.
• Contact Phone Number: Your primary phone number for delivery coordination, order confirmation, and customer service updates (including WhatsApp or SMS communications).
• Email Address: Used for order receipts, shipping confirmations, account recovery, and customer support inquiries.
• Delivery Address: Complete delivery details including address line, city, governorate/state, and postal details to ensure accurate doorstep delivery.
• Order Details & Purchase History: Products purchased, quantities, order dates, subtotal values, and past transaction records.
• Payment Information: Necessary transaction references and confirmation details required to verify payment methods (such as InstaPay bank transfer confirmations). We do not store raw credit card details or bank account passwords.
• Technical & Browsing Data: Basic technical identifiers such as IP addresses, device/browser details, and cookie data to maintain your active cart session and improve site responsiveness.

3. How We Use Your Information

We use the collected information strictly for legitimate retail and operational purposes:

• To process, fulfill, package, and deliver your beauty and makeup orders accurately.
• To send order status updates, delivery confirmations, and InstaPay payment verification messages.
• To handle product returns, exchanges, or customer service requests in accordance with our return policy.
• To manage customer accounts, saved addresses, and wishlists.
• To analyze site usage and improve our beauty catalog, customer experience, and website functionality.
• To communicate important policy updates or security alerts regarding your account.

4. How Information is Stored & Protected

Your security is paramount to us. Pretty You implements administrative, technical, and physical safeguards designed to protect your personal data against unauthorized access, loss, alteration, or disclosure:

• All web traffic between your device and our servers is encrypted using Secure Sockets Layer (SSL / HTTPS) technology.
• Customer data is stored on secure server infrastructure with strict database access controls.
• Access to personal customer information is restricted strictly to authorized team members and fulfillment personnel on a need-to-know basis.

5. Sharing & Disclosure of Data

We respect your privacy and do not sell, rent, or trade your personal information to third parties. We share data only with essential operational service providers required to complete your order:

• Shipping & Delivery Partners: Courier services operating in Egypt to transport packages to your address.
• Legal Obligations: If required by Egyptian law, court order, or governmental regulations, or to protect the legal rights, safety, and property of Pretty You and our customers.

6. Cookies & Session Storage

Pretty You uses essential cookies and local storage tokens to remember your shopping cart items, keep you logged into your account during navigation, and optimize website loading speed. You can disable cookies in your browser settings, though some shopping features may not function as intended.

7. Your Rights & Choices

You have the right to review, update, or request the deletion of your personal account information at any time. You can edit your profile details directly in your account dashboard or contact us for assistance.